Too Big to Fail

The photographs from my initial "gallery interventions" center on the kind of small red dot labels that art galleries have used to indicate that an artwork on display has sold. In more recent years the red sales dot has become more or less an outmoded practice. For this particular "gallery intervention," I visited exhibitions in Chelsea and placed the red sales dot on the gallery's white wall, away from the art work, and immediately photographed it in extreme close up. In an ironic twist, the dot marks the gallery itself as a commodity, whether as art or real estate. At the same time, the red dot also resemble the ones used on pedestrian street maps to indicate "YOU ARE HERE," and references the shifting geographies of the art market as different kinds of gallery spaces move, downsize, supersize, even close in adapting to the current economies of real estate and value.

As a companion piece to the photographs, my video, Too Big to Fail, points an ironic finger at a culture (as a microcosm of the larger world economy) that often seems more obsessed with the acquisition of art and artists as celebrities and sexy commodities as a kind of bragging right and signifier of social and economic status-rather than art's aesthetic or cultural significance.